Spend less.Deliver with proof.

MarketHK is an omnichannel messaging and authentication routing platform (email, WhatsApp and SMS) developed by iGears Technology Limited. Its core philosophy is "save where you can, deliver where you must." Through smart routing technology, it sends every message via the lowest-cost channel that guarantees delivery. It primarily solves three major challenges faced by businesses: rising telecom costs, SMS security risks (such as OTP interception), data silos, and compliance issues (such as the PDPO and OFCA registration system).

You can use this platform to send every message through the lowest-cost channel that guarantees delivery. Specific applications include:

• Hybrid Routing: Automatically switches between Email, WhatsApp, and SMS, sending messages based on the cost-priority principle.
• Identity Verification Upgrade: Replaces traditional SMS OTP with low-cost, highly secure TOTP.
• Centralized Management and Reconciliation: Manage all channels through one backend and use the Unified Ledger to centrally view sending volumes and performance reports.
• Ensuring Compliance and Security: Manage Opt-in records to comply with privacy regulations and improve operational efficiency through pre-send approval processes and invalid list filtering.

Before sending a message, the routing engine dynamically matches the best channel based on user touchpoints, consent status, and message type, rather than "sending randomly first." The Fallback mechanism only triggers a downgrade to the next channel when the preferred channel explicitly reports failure (e.g., invalid number or timeout). All attempted paths and costs are recorded in the unified ledger, ensuring businesses do not pay unnecessary fees.

MarketHK offers corresponding solutions for the two major changes in 2026:

• OFCA Sender Registration System for SMS: Assists with applying for Sender ID registration, ensuring messages carry the "#" prefix to increase credibility.
• PDPO Direct Marketing Regulations: The platform centralizes the management of Opt-in / Opt-out records and provides auditable sending logs as written evidence of compliance.

TOTP (Time-based One-Time Password) is an authentication technology based on the RFC 6238 international standard. Verification codes are generated locally on the device and update every 30 seconds, meaning they do not need to be transmitted over telecommunications networks. MarketHK offers two implementation methods:

• SDK Integration: Ideal for enterprises with their own mobile app. By embedding our SDK, verification codes are generated directly within your app. This provides a seamless upgrade for users as they do not need to install any additional programs.
• Third-party Authenticator: Ideal for enterprises without their own app. Users can simply bind their accounts using Google, Microsoft, or 1Password Authenticator, resulting in zero development and app-related costs.

There are two main reasons:

• Cost Reduction: TOTP verification codes are generated locally by the device and do not go through the telecom network, making the telecom cost for this portion close to zero.
• Security: SMS can be intercepted at the telecom layer, while TOTP adheres to the RFC 6238 international standard, offering higher security.

The positioning and division of labor among the three are different:

• International CPaaS (e.g., Twilio): Primarily sells communication channels; customers must develop their own routing logic.
• WhatsApp Specialized Platform (e.g., SleekFlow): Focuses on conversation flow.
• MarketHK: Features a built-in cross-channel routing engine (Email, SMS, and WhatsApp Business), built-in TOTP authentication API, and provides support and managed services from a local Hong Kong team.

No. MarketHK retains the "Direct Send channel." For one-time campaigns or emergency notifications, you can directly input the list and send without going through the routing engine, ensuring your original workflow remains unaffected.

The extent of savings depends on the message type. Taking a business that sends 25,000 SMS messages monthly as an example, an assessment may show that approximately 62% of the sending volume (such as OTP or general notifications) is worth migrating to low-cost channels like Email, WhatsApp, or TOTP. Specific results require an assessment by a consultant based on your actual data.

You can send the following two major types of WhatsApp messages through MarketHK:

• Utility, Marketing, and Authentication categories: These messages require adding a WhatsApp message template in the MarketHK backend in advance and submitting it automatically for Meta review. Once approved, you can select the template for bulk sending or notifications in the "Direct Send" or "Campaign" functions.
• Service category: The MarketHK backend has a built-in WhatsApp Business inbox. When a customer actively sends the first message, businesses can reply directly within the 24-hour conversation window without prior template submission to Meta for review. After 24 hours, the conversation window automatically closes, and a pre-approved template must be used to proactively contact the customer again.