GEO · Generative Engine Optimization
In the AI search era, don’t let your brand disappear from AI answers
We optimise AI crawler architecture and semantic data so Hong Kong B2B and retail brands can win precise, high-intent traffic from generative search engines.
SEO · GEO
1. SEO vs GEO — very different models
| Dimension | SEO: traditional search (Search) | GEO: AI answer engines (Ask) |
|---|---|---|
| How it works | Google returns 10 links; buyers filter manually | AI summarises the answer and cites named sources |
| Competition unit | Fight for 10 slots on page one | Fight for 2–3 named citation sources |
| Winning criteria | Link equity, page copy, load speed | Structured data and clear, citable facts |
| Technical bar | Crawl paths and index health | AI crawl access and machine-readability |
| Strategic impact | Compete for a place on the list. | There is no page two. If you aren’t cited, you disappear. |
Expert insight
“Without a solid foundation, effort is wasted.” When the underlying architecture is messy, more marketing spend only pays down technical debt. If crawlers can’t read you and AI won’t recommend you, content production becomes foam.
AI ecosystem
2. Full coverage of Hong Kong’s cross-platform AI search landscape
Our GEO programmes don’t target a single model — they help your brand earn precise citations and recommendations across the AI engines Hong Kong users actually use:
Global mainstream AI engines
- ChatGPT
- Perplexity
- Claude
International models (no VPN)
- Poe
- Perplexity
- Microsoft Copilot
- Google Gemini
- Google AI Mode
- Google Overview
- Grok
- Manus AI
Mainland models (no VPN)
- DeepSeek
- Doubao
- Kimi
- Tencent Yuanbao
- Qwen
- ERNIE Bot
Packages
3. Packages
Choose a starting point by brand maturity and goals. Pricing is quotation-based and not published on the site.
GEO Audit
One-off project
What’s included
- Four-platform snapshot: ChatGPT / Claude / Perplexity / Gemini
- Brand mention and citation accuracy tests (20 Key Prompts)
- Crawler access (Robots / Cloudflare), Schema, llms.txt and citability analysis
- Priority fix list, recommendations and Baseline score report
GEO Foundation
One-off build
What’s included
- Four-platform baseline Prompt testing (20 prompts)
- Deploy llms.txt; fix robots.txt, Sitemap and Cloudflare crawler guidance
- Core Schema tags and FAQ Schema
- Open Graph & Canonical normalisation
- Answer-first content structure on 2 priority pages
- GA4 + Google Search Console baseline check and handoff
GEO Care
Monthly retainer
What’s included
- Monthly citation-rate monitoring and trend report vs Baseline
- Answer-first content structure on 4 priority pages
- Regular llms.txt and Schema updates
- Twice-monthly retests on the four major AI platforms
GEO Growth
Quarterly / monthly growth
What’s included
- Everything in GEO Care, plus:
- Monthly content planning & production: 2 AI Answer-ready articles or 2 high-conversion Landing Blocks
- Competitor AI-answer tracking: share of recommendations in AI search
- Quarterly GEO strategy review meeting
Process
4. Delivery process
Four steps from “AI can’t read you” to measurable, citable visibility.
Baseline measurement
Assess current AI coverage and robots.txt / crawler status, record how AI describes you today, and lock a real starting point.
Technical remediation
Upgrade the platform, clear crawl blockers, resolve locale-signal conflicts, and lift Core Web Vitals.
Data & content
Implement AI crawl policy and llms.txt, publish bilingual content, and turn products into machine-readable data.
Prove results
Re-run the AI Prompt Panel and deliver cross-platform citation reports (ChatGPT, Perplexity, and more).
FAQ
5. FAQ
What is GEO? How is it different from SEO?
SEO solves “users searching”: it helps your pages appear in Google result lists so people can click. GEO (generative engine optimisation) solves “users asking”: when someone asks ChatGPT or Copilot, GEO makes sure assistants can read and cite your information as a source.
Why does my site underperform in AI assistants like ChatGPT?
Three common blockers:
Policy denial: settings (e.g. Cloudflare) block AI crawlers.
Not machine-readable: missing structured data (Schema) so AI can’t identify products or company facts.
Nothing citable: lack of high-quality Q&A-style content for AI to quote.
If I do GEO, do I still need SEO? Do they conflict?
They reinforce each other. Strong SEO foundations give AI crawlers good source material; GEO further shapes content into structures AI can understand and cite.
Why invest in GEO now?
Search habits are shifting to AI conversations (Google AI Overviews, ChatGPT). Traditional click-through is falling (zero-click search). Early GEO helps brands own the answer slot.
How soon will we see results?
Technical fixes and data deployment (llms.txt, Schema) usually take 2–6 weeks; crawler refresh and citation accumulation often start showing within 1–3 months.
How do you measure GEO outcomes?
We track citation coverage, share of voice for top AI recommendations, and semantic accuracy across major platforms — not only classic keyword rankings.
GEO
Ready for your brand to be seen in AI answers?
Share your website and industry. The Hong Kong team will assess GEO health, recommend a package, and follow up with a quotation.