GEO · Generative Engine Optimization
GEO services and pricing in Hong Kong
In the AI search era, don’t let your brand disappear from AI answers
We improve AI crawler access, entity signals and citable content so Hong Kong B2B and retail brands are easier for generative search systems to understand and discover. Depending on the selected package, this includes AEO (Answer Engine Optimization) content reviews and answer-first content adjustments.
1. GEO pricing at a glance
GEO (generative engine optimisation) helps AI search tools such as ChatGPT, Gemini and Perplexity understand and cite your brand correctly. MarketHK offers four packages. The prices below are starting prices; the final price depends on the number of pages, brands or product lines, languages, and how competitive the sector is.
| Package | Type | Duration | Price |
|---|---|---|---|
| GEO Audit | One-off project | 3–5 working days | HK$3,800 |
| GEO Foundation | One-off build | 1 month | from HK$12,800 |
| GEO Care | Monthly retainer | Month-to-month or 12-month contract | from HK$4,800 a month |
| GEO Growth | Quarterly / monthly growth | Quarterly optimisation — 6-month minimum | from HK$9,800 a month |
Order GEO Foundation within 30 days of receiving your GEO Audit report and the Audit fee is credited in full.
Prices effective from October 2026
See what each package includesSEO · GEO
2. SEO and GEO: shared foundations and different priorities
| Dimension | SEO: search visibility | GEO: brand visibility in AI answers |
|---|---|---|
| Main goal | Improve discoverability in search results and opportunities for visits | Improve the chance that AI answers understand, mention and cite the brand correctly |
| Presentation | Search results can include links, snippets and AI answers | AI combines sources into an answer; some interfaces list citations |
| Shared foundations | Crawling and indexing, content quality, clear structure and reliable information | Accessible content, clear structure, trustworthy sources and consistent brand facts |
| Optimisation priorities | Search intent, page content, internal links and website experience | Customer questions, answer-first content, consistent brand facts and verifiable sources |
| What to measure | Search impressions, clicks, visits and enquiry conversions | AI brand mentions, citation accuracy, referred visits and enquiry conversions |
How do SEO, AEO and GEO work together?
The work overlaps substantially and is usually planned together. These terms describe different areas of emphasis:
- SEO | Search Engine Optimization
- Improve crawling, indexing and content quality so people can find your website in search. These foundations also help AI search understand the content.
- AEO | Answer Engine Optimization
- Organise content around real customer questions with direct, clear and verifiable answers that search tools and AI assistants can use.
- GEO | Generative Engine Optimization
- Improve the chance that generative AI answers understand, mention and cite brand information correctly, and measure changes over time.
GEO Audit reviews how citable your content is. Foundation, Care and Growth include AEO-related work such as answer-first content adjustments within their listed scope. Deliverables depend on the selected package.
Expert insight
“Without a solid foundation, effort is wasted.” When the underlying architecture is messy, technical debt dilutes marketing investment. If crawlers cannot access the content, systems have less evidence they can verify or cite.
AI ecosystem
3. Full coverage of Hong Kong’s cross-platform AI search landscape
Our GEO programmes don’t target a single model. They improve the chance that brand facts can be read and cited accurately across AI engines used in Hong Kong; each platform independently decides citations and rankings:
Global mainstream AI engines
- ChatGPT
- Perplexity
- Claude
International models (no VPN)
- Poe
- Perplexity
- Microsoft Copilot
- Google Gemini
- Google AI Mode
- Google Overview
- Grok
- Manus AI
Mainland models (no VPN)
- DeepSeek
- Doubao
- Kimi
- Tencent Yuanbao
- Qwen
- ERNIE Bot
Packages
4. Packages
Choose a starting point by brand maturity and goals. These are starting prices; the final price depends on the number of pages, brands or product lines, languages, and how competitive the sector is. Prices effective from October 2026.
GEO Audit
One-off project
HK$3,800
Order GEO Foundation within 30 days of receiving your GEO Audit report and the Audit fee is credited in full.
What’s included
- Four-platform snapshot: ChatGPT / Claude / Perplexity / Gemini
- Brand mention and citation accuracy tests (20 Key Prompts)
- Crawler access (Robots / Cloudflare), Schema, llms.txt and citability analysis
- Priority fix list, recommendations and Baseline score report
GEO Foundation
One-off build
from HK$12,800
What’s included
- Four-platform baseline Prompt testing (20 prompts)
- Deploy llms.txt; fix robots.txt, Sitemap and Cloudflare crawler guidance
- Core Schema tags and FAQ Schema
- Open Graph & Canonical normalisation
- Answer-first content structure on 2 priority pages
- GA4 + Google Search Console baseline check and handoff
GEO Care
Monthly retainer
from HK$4,800 a month
What’s included
- Monthly citation-rate monitoring and trend report vs Baseline
- Answer-first content structure on 4 priority pages
- Regular llms.txt and Schema updates
- Twice-monthly retests on the four major AI platforms
GEO Growth
Quarterly / monthly growth
from HK$9,800 a month
What’s included
- Everything in GEO Care, plus:
- Monthly content planning & production: 2 AI Answer-ready articles or 2 conversion-oriented Landing Blocks
- Competitor AI-answer tracking: share of recommendations in AI search
- Quarterly GEO strategy review meeting
5. Start with a free check
Free SEO + GEO website audit
iGears’ free tool needs no sign-up. It checks robots.txt, AI crawler access, the sitemap, llms.txt, structured data and how citable the content is.
Process
6. Delivery process
Four steps from “AI can’t read you” to measurable, citable visibility.
01
Baseline measurement
Assess current AI coverage and robots.txt / crawler status, record how AI describes you today, and lock a real starting point.
02
Technical remediation
Clear crawl blockers, resolve locale-signal conflicts, and measure and address actionable Core Web Vitals issues within the agreed scope.
03
Data & content
Implement AI crawl policy and llms.txt, publish bilingual content, and turn products into machine-readable data.
04
Measurement & reporting
Re-run the AI Prompt Panel and deliver cross-platform citation reports (ChatGPT, Perplexity, and more).
7. How we measure results
Baseline testing
We use 20 questions related to your brand and services on ChatGPT, Claude, Perplexity and Gemini to check whether your brand is mentioned, which pages are cited and whether the information is accurate (GEO Audit and Foundation).
Visits from AI
In GA4, we track visits from AI assistants such as ChatGPT, Perplexity, Gemini and Copilot separately, alongside Search Console checks (GEO Foundation includes GA4 and Search Console checks).
Monthly comparisons
We compare brand mentions, cited pages and visits from AI with the baseline. Reports list the changes made and the next steps (GEO Care and Growth).
We use the same method to measure iGears’ own website.
GEO monitoring report
Brand mentions
Cited pages
Visits from AI
Changes made
Next steps
FAQ
8. FAQ
How much does GEO cost?
GEO Audit: HK$3,800, one-off; Foundation: from HK$12,800, one-off; Care: from HK$4,800 a month (month-to-month or a 12-month contract); Growth: from HK$9,800 a month (6-month minimum). The final price depends on the number of pages, brands or product lines, languages, and how competitive the sector is. Order GEO Foundation within 30 days of receiving your GEO Audit report and the Audit fee is credited in full.
What does a GEO service in Hong Kong include?
It generally includes four parts: baseline tests of AI answers; technical fixes (AI crawler access, robots.txt, the sitemap, llms.txt and structured data); content changes (answer-first writing on priority pages that is easy to cite); and monthly monitoring reports. See the four packages above for their scope.
How do AEO and GEO differ, and do your packages include AEO?
AEO (Answer Engine Optimization) emphasises direct, clear and verifiable answers. GEO (Generative Engine Optimization) emphasises how a brand is understood, mentioned and cited in generative AI answers. The work overlaps substantially. GEO Audit includes a content citability review; Foundation, Care and Growth include AEO-related work such as answer-first content adjustments within their listed scope. AI answers and citations remain decisions of each platform.
How is GEO priced differently from SEO?
SEO mainly addresses search engine rankings and traffic; GEO mainly addresses whether AI answers correctly understand and cite your brand. Some technical work overlaps, such as structured data and content quality. They can be done separately or planned together. The prices on this page cover GEO work only; if you also need SEO, ask about it during your consultation.
Can you guarantee ChatGPT or Google's AI will recommend us?
No. AI platforms decide their own answers and citation sources, and no service provider can guarantee citations, recommendations or rankings. GEO improves the chance that brand information is understood and cited correctly, and measures changes every month.
Is GEO worth it for a small business?
Start with the free SEO + GEO website audit to understand your website’s condition, then decide whether expert follow-up is needed, such as a GEO Audit.
What is GEO? How is it different from SEO?
SEO improves discoverability in traditional search results. GEO (generative engine optimisation) improves crawler access, entity signals and citable content, increasing the chance that AI assistants correctly understand and cite brand information. Final search rankings, AI answers and citations remain decisions of the relevant platform.
Why does my site underperform in AI assistants like ChatGPT?
Common blockers include: Restricted access: robots.txt or security settings may limit relevant crawlers. Unclear information: important product or company facts are missing from readable text, or page structure and brand information are inconsistent. Structured data can help describe information, but does not guarantee AI citations. Limited citable content: pages do not clearly answer customer questions or lack verifiable facts and sources.
If I do GEO, do I still need SEO? Do they conflict?
The work overlaps substantially. Reliable crawling and indexing, useful content and clear page structure support both search and AI answers. GEO adds brand fact checks, answer-focused content adjustments and citation monitoring.
Why invest in GEO now?
People now ask questions through interfaces such as Google AI Overviews and ChatGPT. GEO can improve crawl access, entity signals and citable content, but it does not guarantee a particular citation, recommendation or ranking.
How soon will we see results?
A scoped technical and data implementation (such as llms.txt and Schema) can generally be completed in 2–6 weeks. MarketHK cannot control when an AI platform recrawls, updates or cites content, so timing, citation rate and ranking are not guaranteed.
How do you measure GEO outcomes?
We track citation coverage, share of voice for top AI recommendations, and semantic accuracy across major platforms — not only classic keyword rankings. See how we measure GEO results
GEO
Ready for your brand to be seen in AI answers?
Share your website and industry. The Hong Kong team will assess GEO health, recommend a package, and follow up with a quotation.