GEO · Generative Engine Optimization
In the AI search era, don’t let your brand disappear from AI answers
We improve AI crawler access, entity signals and citable content so Hong Kong B2B and retail brands are easier for generative search systems to understand and discover.
SEO · GEO
1. SEO vs GEO — very different models
| Dimension | SEO: traditional search (Search) | GEO: AI answer engines (Ask) |
|---|---|---|
| How it works | Search engines return result lists; buyers filter them | AI can summarise an answer; some interfaces show cited sources |
| Competition unit | Compete for visibility in traditional result lists | Compete to become a verifiable source cited in an AI answer |
| Important signals | Link equity, page content and load speed | Structured data, consistent entities and clear, verifiable facts |
| Technical bar | Crawl paths and index health | AI crawl access and machine-readability |
| Strategic impact | Compete for visibility in search results. | AI answers often expose few sources; each platform decides whether to cite one. |
Expert insight
“Without a solid foundation, effort is wasted.” When the underlying architecture is messy, technical debt dilutes marketing investment. If crawlers cannot access the content, systems have less evidence they can verify or cite.
AI ecosystem
2. Full coverage of Hong Kong’s cross-platform AI search landscape
Our GEO programmes don’t target a single model. They improve the chance that brand facts can be read and cited accurately across AI engines used in Hong Kong; each platform independently decides citations and rankings:
Global mainstream AI engines
- ChatGPT
- Perplexity
- Claude
International models (no VPN)
- Poe
- Perplexity
- Microsoft Copilot
- Google Gemini
- Google AI Mode
- Google Overview
- Grok
- Manus AI
Mainland models (no VPN)
- DeepSeek
- Doubao
- Kimi
- Tencent Yuanbao
- Qwen
- ERNIE Bot
Packages
3. Packages
Choose a starting point by brand maturity and goals. Pricing is quotation-based and not published on the site.
GEO Audit
One-off project
What’s included
- Four-platform snapshot: ChatGPT / Claude / Perplexity / Gemini
- Brand mention and citation accuracy tests (20 Key Prompts)
- Crawler access (Robots / Cloudflare), Schema, llms.txt and citability analysis
- Priority fix list, recommendations and Baseline score report
GEO Foundation
One-off build
What’s included
- Four-platform baseline Prompt testing (20 prompts)
- Deploy llms.txt; fix robots.txt, Sitemap and Cloudflare crawler guidance
- Core Schema tags and FAQ Schema
- Open Graph & Canonical normalisation
- Answer-first content structure on 2 priority pages
- GA4 + Google Search Console baseline check and handoff
GEO Care
Monthly retainer
What’s included
- Monthly citation-rate monitoring and trend report vs Baseline
- Answer-first content structure on 4 priority pages
- Regular llms.txt and Schema updates
- Twice-monthly retests on the four major AI platforms
GEO Growth
Quarterly / monthly growth
What’s included
- Everything in GEO Care, plus:
- Monthly content planning & production: 2 AI Answer-ready articles or 2 conversion-oriented Landing Blocks
- Competitor AI-answer tracking: share of recommendations in AI search
- Quarterly GEO strategy review meeting
Process
4. Delivery process
Four steps from “AI can’t read you” to measurable, citable visibility.
01
Baseline measurement
Assess current AI coverage and robots.txt / crawler status, record how AI describes you today, and lock a real starting point.
02
Technical remediation
Clear crawl blockers, resolve locale-signal conflicts, and measure and address actionable Core Web Vitals issues within the agreed scope.
03
Data & content
Implement AI crawl policy and llms.txt, publish bilingual content, and turn products into machine-readable data.
04
Measurement & reporting
Re-run the AI Prompt Panel and deliver cross-platform citation reports (ChatGPT, Perplexity, and more).
FAQ
5. FAQ
What is GEO? How is it different from SEO?
SEO improves discoverability in traditional search results. GEO (generative engine optimisation) improves crawler access, entity signals and citable content, increasing the chance that AI assistants correctly understand and cite brand information. Final search rankings, AI answers and citations remain decisions of the relevant platform.
Why does my site underperform in AI assistants like ChatGPT?
Three common blockers:
Policy denial: settings (e.g. Cloudflare) block AI crawlers.
Not machine-readable: missing structured data (Schema) so AI can’t identify products or company facts.
Nothing citable: lack of high-quality Q&A-style content for AI to quote.
If I do GEO, do I still need SEO? Do they conflict?
They reinforce each other. Strong SEO foundations give AI crawlers good source material; GEO further shapes content into structures AI can understand and cite.
Why invest in GEO now?
People now ask questions through interfaces such as Google AI Overviews and ChatGPT. GEO can improve crawl access, entity signals and citable content, but it does not guarantee a particular citation, recommendation or ranking.
How soon will we see results?
A scoped technical and data implementation (such as llms.txt and Schema) can generally be completed in 2–6 weeks. MarketHK cannot control when an AI platform recrawls, updates or cites content, so timing, citation rate and ranking are not guaranteed.
How do you measure GEO outcomes?
We track citation coverage, share of voice for top AI recommendations, and semantic accuracy across major platforms — not only classic keyword rankings.
GEO
Ready for your brand to be seen in AI answers?
Share your website and industry. The Hong Kong team will assess GEO health, recommend a package, and follow up with a quotation.