Cut cost

Cut unnecessary volume before redesigning the mix.

Split OTP, promo, service and urgent messages. Prefer Email, WhatsApp or TOTP when fit. Measure delivery states and channel cost against a prepaid wallet.

Keep SMS as backup for important, urgent, high-risk or failed alternative paths.

01
Email
App
SMS

Baseline

Organise SMS by purpose, timing, success rate and resends.

  • OTP and recovery
  • Transactional / service
  • Promo
  • Failures and retries
02
Total volume92%
Savable64%
Keep SMS34%

Migration design

Choose paths by App, verified email, TOTP and risk — then lock decisions into workspace approvals.

03
BaselineTarget −35%Hit

Measure and wallet

Track migrated volume, SMS fallback, success and unit cost; prepaid wallet prevents runaway spend.

04
01Prepare
02Execute
03Review

#Sender ID

For “#” sender names: inventory, application pack, test cutover and go-live monitoring (approval remains with the regulator).

Next step

Start with one real flow: import, consent, approve, measure.

We align current gates and fallbacks first, then land an auditable send path in your workspace. Package pricing is by quotation — contact us.

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