Location Based Marketing
Location-based SMS (LBS)
Reach people in the right area, at the right time, with a message that actually fits.
MarketHK Location Based Marketing lets organisations send SMS or MMS to a chosen place, district and time window. Budget stays on the areas most relevant to an event, service or store — instead of a city-wide blast.
LBS
Location Based Marketing is mobile messaging conditioned on area and send time. You specify the place, district and time window that match the campaign, then send the content as SMS or MMS.
It suits organisations promoting local events, community services, store offers, public education or area-specific information.
How it works
Pick hospitals, shopping districts, neighbourhoods, venues or other target areas that match the brief.
Set dates and time slots around the event, promotion period, or when people are most likely to notice the message.
Use text SMS for a fast, clear update, or MMS with images and GIF animation for more visual impact.
Message formats
SMS
SMS is for direct, time-sensitive information. Recipients do not need to install an app to receive it.
MMS
MMS can add an image or GIF animation (within 200kb) — useful when the campaign needs brand visuals, an event theme or richer information.
Why location targeting
Concentrate spend on the service area, venue or neighbourhood so the content matches where people actually are.
Specify dates and times so the message arrives during the window that matters.
Use concise SMS, or MMS with images and GIF, depending on the brief.
Fits retail, events, community services, health information and public education.
Use cases
| Organisation | Typical use |
|---|---|
| NGOs and social services | Local support, recruitment, public education and community updates |
| Healthcare | Health programmes, patient support, talks and area-specific information |
| Retail and F&B | Store openings, nearby-area offers, time-limited events and in-store promotions |
| Malls and event organisers | On-site events, exhibitions, seasonal campaigns and visitor information |
| Education and training | Local courses, open days, talks and enrolment |
| Public services | District services and public-information campaigns |
Case study
MarketHK delivered a location-based MMS campaign for the Jockey Club Home Easy programme, sending GIF MMS in designated areas near hospitals to introduce the plan and related support.
The project shows how location-based MMS can support healthcare and community services by concentrating information on people in the relevant area.
How we help
FAQ
It is messaging targeted by place, district and time. MarketHK currently offers location-based SMS and MMS.
You can specify place, district, date and time window. Available coverage and send arrangements are confirmed per project.
SMS is primarily text. MMS can include an image or GIF animation when the campaign needs a stronger visual.
Yes. MarketHK has run location-based campaigns with GIF MMS. Creative specs and on-device display are confirmed for each send.
Social services, healthcare, retail, F&B, mall events, education and public-information campaigns.
Pricing depends on target area, send window, SMS or MMS, content and estimated volume. Share your project details with MarketHK for an assessment.
Next step
Tell us the target district, send window and message format. We will help plan a suitable SMS or MMS campaign.